Here’s a rule we can (probably) all agree on: the more time someone spends in your store, the more likely they are to buy something. Sure, there are outliers— but for most customers time equals money.
Your goal as an ecommerce store should be to keep your customers in your store for as long as humanly possible on your site, browsing products, and finishing the sale. There’s a lot of data out there on the average session length of visitors to ecommerce sites with the average time at roughly 3-4 minutes for ecommerce.
Keep in mind that the amount of time on spent on the site and number of pages viewed both have positive correlations with conversion rate. In other words, increasing pages viewed per visitor and the amount of time visitors spend in your store is likely to lead to more conversions.
Using 3-4 minutes as a benchmark for average session length, you should be able to get an idea of how your store is doing by looking at your analytics. Remember, every store is different. If you find that your average session is dramatically lower (or higher) than that number, don’t freak out. Just know that it’s time to start thinking about what you can do to get that number trending upwards—because the conversions are sure to follow.
So how do you get visitors to stick around?
Besides the obvious answer of providing an amazing well designed shopping experience, integrating exit intent pop-ups to capture emails is a great way to not only gather customer information but also close a sale.
Not only are exit intent popups a great way to capture email signups and promote special offers, they can also be extremely useful for giving customers a reason to stick around. When you consider how time-consuming and expensive it is to acquire visitors to your store, you should be doing everything you can to engage them.
Exit-intent popups are magical little popups that wait and wait and wait to appear, until the final moment when a customer is about to leave the page.
Essentially, exit-intent popups are like a second chance at converting your customers. You get visitors to browse your site for the entire length of time they normally would PLUS whatever additional time they spend as a result of your incentivizing them with a special offer. Is that extra time worth offering them a discount on their purchase? We think so.
Hopefully this has given you some ideas for how to keep visitors on your store. Try adding an exit-intent popup and then check your analytics to see if your pages per visit, average time on site, and conversion rate have increased.
Remember that at the end of the day, most visits to your store aren’t going to end in sales. It will take most customers numerous visits to your site before they make their first purchase, so make sure you’re getting their email addresses and doing everything you can to keep them on your site for as long as possible each time they visit. Eventually, things will reach a tipping point, and the orders will come pouring in.