When brothers Mike and Dave Radparvar founded the lifestyle goods shopping site Holstee, their aim was simply to create a sustainable and ethical lifestyle for themselves. But after writing a manifesto that echoed across the web and into multiple languages, they discovered that a whole lot of other people wanted to live that lifestyle too.

Don’t try and figure out what the world needs. Figure out what makes you alive, and do that–because that’s exactly what the world needs.” – Holstee Co-Founder, Dave Radparvar