Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. For all you Facebook messenger users you will soon see your home screen broken up by paid ads before the end of 2017. And just like the ads you see on Facebook itself and Instagram, they’ll be targeted and specific to you.
As you can see in the demo below, the good news for Shopify stores using Facebook advertisements to grow their brand is that the messenger ads placements are relatively large. A well targeted ad with solid creative and good copy will be hard for a targeted customer to ignore.