With its community of over 600 million active users, including many incredible content creators, Instagram has become a top visual marketing platform for all kinds of businesses—start-ups and huge global brands alike. With a recent algorithm update by Instagram (posts are now shown based on engagement rather than in chronological order) means that paid advertising and influencer marketing have just become more important than ever before. Below lets take a look at a young Shopify brand using Instagram to its full potential.


Created as a nod to the “beauty and fun of the British seaside”, Shore Projects is a British watch brand set up by three 30-year-old friends from England who met at college: Jono Holt, Ellie Price and James Street. See how one small Shopify business grew into a global brand by advertising on Instagram. If you would like to learn more about advertising on Instagram as well as some help tips click here.