Integrating your Shopify store marketing campaigns across your social media channels always reaps solid rewards. When you think of integrated campaigns, leveraging all of your channels like Facebook, Email, and Instagram can really give your marketing campaigns a 1-2 punch.
While it does take a large amount of strategy, creative energy, and planning the rewards on the other side can be incredible. Lets take a look at an example of how to correctly sync a marketing campaign across multiple channels from men’s grooming company – Beardbrand.
According to founder Eric Bandholz, “Beardbrand is a premium men’s grooming company. What that means is that we put the product ethos and the quality of products as well as customer service at a higher priority than we do price.”
Since they are competing in a very crowded category, Beardbrand needs to go above and beyond to… well, create a brand. One of the main ways they do this is through content-based marketing: they’ve made it their mission to educate, inform, and help their audience take their grooming to the next level. To that effect, they’ve done things like create a video series on hair grooming tips, ran a sweet giveaway with another cool brand, and recently launched a community group on their website.
Given their commitment to education, it makes sense that their email newsletter welcome series starts with a five-day “beard mastery boot camp” that gives subscribers all the content they need for a beard “education”- everything from tips to start growing a beard to all you need to know about beard oil.
Over on Facebook, they’ve created and curated additional helpful content around beards, grooming, and men’s fashion. And their target customers take note. A typical Facebook comment reads, “Thanks for the cool video. Which brand is that clipper you used. I haven’t found a good clipper and my beard is a mess. Need some TLC ASAP.”
Building integrated campaigns that are centered around something bigger than your product or service really are at the heart of those that stand out. Ask yourself, what can I do to improve the lives of my customers and subscribers? By treating the relationship as more than just a sales transaction and more as a multichannel conversation, you have the ability to build your brand and a break into a space few stores and businesses have, beloved.