Thread Studio is a new, interactive way to bring t-shirt ideas to life with virtual reality. It is Shopify’s first virtual reality application and it is currently available for the HTC Vive Flip.

Thread studio allows you to immerse yourself in your own personal virtual reality world swapping color swatches, laying out your designs, and even modeling your creations on mannequins. When you’re happy with how your products look, the app can save print-ready files that can be sent to the print-on-demand provider, Printful.

Once you’re done creating, you can share photos with friends, get your shirts printed and delivered, or sell them online.

While you can probably accomplish the same tasks without running to the store and buying a HTC Vive headset, Shopify has done an amazing job showing the framework on how virtual reality could potentially assist the store owner as commerce continues to evolve.