From email open rates to increasing Facebook advertisement click-through-rates emojis are having an impact on marketing and ecommerce.
You know these magical too-good-to-be-true marketing hacks that you discover just a little bit before everyone else? Audiences aren’t used to them yet, so they work like a charm.
If you could have a hack like that every other week, your marketing results would go like 📈. This article’s about one of these hacks that only a few marketers are taking advantage of. But make sure you’ll apply this quickly as soon everyone will be talking about it!
Alright here it comes:
Facebook allows publishers to include emojis in any part of their posts or ads. Why is this great news? By using emojis within your ads you will get better engagement on your ads which lowers ad costs, improves relevance scores and ultimately allows you to generate better results!
The Magic Of Emojis In Facebook Posts
We recently ran several tests to see whether emojis have any effect on the click-through and engagement rates. Guess what? They did. The ad with emoji in the headline had a 230% higher click-through rate than the ad with no emoji. 🚀 😱
Step 1: Add you post or ad to Facebook
First, add a new post on your Facebook page or go to the Ads Manager to create a new Facebook ad.
Step 2: Find the emojis
Go to Emojipedia and browse for the perfect emoji. After you’ve found it, copy it to your clipboard.
Step 3: Add emojis to your Facebook post
The next step is pasting it to your Facebook post (or ad): Just got to the text, headline or post description and paste the emoji. If you’re working on Facebook ads and using Ads Manager or other ad managing tools, you can copy-paste the emoji just as easily.
Just copy from Emojipedia and paste in the text editing box.
Tip: The best practice is to add emoji to one text box of your Facebook post or ad. If you’ve decided to add emojis to the headline, don’t oversaturate the post by adding them also to the link description, etc.