In 2015, the idea of not having immediate access to the internet, games and social media apps on your phone has gone from inspiring terror and fear of missing out to sounding increasingly appealing. The ability to disconnect and not constantly check Facebook statuses and work emails has become something to aspire to, as more and more designers create technology to help us move away from technology. Software entrepreneur Petter Neby founded technology design company Punkt. in 2008 with that idea in mind: to be more conscious of what we do with our lives, and make sure that the user is in charge of the technology, rather than the other way around. The MP01 focuses on providing the bare-bone necessities of a modern phone. Designed by Punkt.’s art director, revered British industrial designer Jasper Morrison, it features just calling, text messaging, contacts, an alarm clock and a calendar. It’s the essentials, and nothing more. What is also interesting to note is that the MP 01 will be skipping out on Kickstarter and Indiegogo and rather pretailing (crowdfunding via pre-orders) this September 2015 for $295 directly from Punkt.


Rather than viewing it as an alternative to his smartphone, Neby says he sees the MP 01 working in relationship to his handheld computer. “The way I use it now is that I forward the number from my smartphone so even if I turn that off, the calls go to the MP 01. Fewer people call these days but when I want to switch off, like at the weekend or after six, I can still receive the really urgent calls,” says Neby.

“Everyone will have their own way of using a product like this,” he says. “Now that we work from home, when we travel, and on vacation, the MP 01 is another tool to help people create clearer limits between when you work and when you don’t. You’re available for emergency calls, but you’re not going to read your emails.”