It’s always refreshing to see a young brand on Kickstarter focus on well design products accompanied by well thought out lifestyle shots. Too often we see new companies focus only on the product and not creating a brand story behind the product. To succeed in crowdfunding as well as retail in general, you need a great product AND a compelling brand story. This is why we are pleased to see Allan Choi of San Francisco-based design company Aer return to Kickstarter. Aer’s initial offering the Duffel Pack was a hit around the office and we are sure that their newest bag, the Fit Pack will be just as popular.

Aer’s Fit Pack puts a sleek, minimal twist on the classic daypack silhouette while adding plenty of thoughtful organization inside and out. Made from a 900D heavyweight polyester, the Fit Pack features a water repellant coating, a quick-access top pocket, a padded laptop pocket, and a separate compartment for shoes or dirty clothes. Fit to carry all the essentials for staying on top of things out of your mobile office, working up a sweat, or out exploring the city, it’s a pack that’s as versatile as you are.
Aer Fit Pack